Industry News

Ulta Beauty Evolves As a Wellness Destination

Wellness By Ulta Beauty is a 300-600 square-foot dedicated footprint within select stores, featuring intuitive navigation and dedicated advisors.

Author Image

By: Lianna Albrizio

Associate Editor

Ulta Beauty, widely known as a hub for beauty and grooming products, is starting 2026 by kicking off the next chapter of its wellness journey as its aims to become a feminine health destination. First launched five years ago, the shop has since evolved into an immersive, education-led platform now known as Wellness by Ulta Beauty. Burgeoning Boutiques Marking a major milestone in that evolution is the retailer’s debut of its first Wellness by Ulta Beauty boutiques. On Jan. 26, four ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters

Topics